BELVIQ® NATIONAL TV SPOT
BELVIQ became the first prescription weight-loss medication to be approved by the FDA in more than a decade—and it works differently. Our task was to create a national TV spot to launch it.
Our approach involved real situations that pose the familiar concerns and questions people encounter when they are trying to lose or control their weight. The goal was to raise awareness and encourage those who struggle to speak to their doctor about including BELVIQ as part of their weight loss regimen.
