Meow Mix: Think Like a Cat!
In case you missed it, the Think Like A Cat Game Show involved pet parents and their kitties competing against other catestants to win $1 million. Our assignment was to drive enrollment in nationwide auditions, promote sweeps entries and generate awareness of the show. Our approach involved the creation of a microsite with a suite of online games that encourage users to rely on their cat knowledge and behave just like their feline friends.
Recognition for Cat Capades
Horizon Interactive Awards – Silver
Internet Advertising Competition – Honorable mention
