This modular pre-roll video is composed in real-time, only selecting the scene which is relevant to the viewer based on their site browsing data.
BrightStar Care - TV
BrightStar pride themselves on a standard of care matched only by their standard of heart, and they needed a vision as unique as their approach for a national TV spot to launch their brand. We created this.
JOHNS HOPKINS MEDICINE - IGNITING DISCOVERY
The assignment was to evolve Johns Hopkins’ Promise of Medicine campaign and further elevate this prestigious medical institution. We took an editorial approach and used Vanity Fair style photography to help aggrandize the amazing medical discoveries occurring regularly at Johns Hopkins, that promise to shape the future of medicine.
AT&T Plus - Microsite & DM piece
In 2012, AT&T launched a rewards program called AT&T Plus with the goal of garnering greater customer loyalty and reducing churn. Our task was to brand it and communicate the benefits to members, all of whom became Plus members without opting in and essentially overnight. Deliverables included a microsite, monthly newsletters plus email and direct mail communications.
MMS: Mobile TV
To introduce AT&T’s new Mobile TV app, we made this fun MMS illustrating the benefits of having TV on the go.
BELVIQ NATIONAL TV SPOT
The task was to create a national spot to launch the first FDA-approved prescription weight-loss medication in more than a decade—one that works differently. Since I’m not a pharma writer (and back in 2012, I’d yet to write a TV spot,) this was interesting.
AT&T Welcome
AT&T needed a fresh way to welcome new customers, so we created a streamlined Welcome Program that’s helpful and digestible. It teaches newbies about their new device and shows them the ropes of their new carrier. The Welcome Program includes staggered emails, a booklet that comes via mail plus an MMS explaining the nuances of a first bill.
GUM Crayola Tootpaste.
GUM and Crayola partnered to take brush time and make it fun time—with GUM Crayola Tootpaste.
Freelancers Medical
Freelancers Union took their own stab at healthcare reform in 2012 and opened a unique medical center in Brooklyn. Then they needed to get the word out to current and prospective members alike.
I was part of the original team that created the voice, look and feel for its branding debut.
Together Counts: Website
Our task was to create and launch this CEO-led national program designed to help reduce obesity—especially in children—by 2015. Based on an insight that families who eat together and play together live happier and healthier lives, we created a fun and supportive interactive online community where families pledge to eat meals and do activities together while competing with other families in their own communities and across the U.S.
Together Counts: Introductory video
There’s a powerful force for healthy weight change - and it may not be what you think. Check out this animated video we made to introduce the Together Counts program to families across the country.
Meow Mix: Think Like a Cat!
In case you missed it, the Think Like A Cat Game Show involved pet parents and their kitties competing against other catestants to win $1 million. Our assignment was to drive enrollment in nationwide auditions, promote sweeps entries and generate awareness of the show. Our approach involved a suite of online games plus a website and banners that encourage users to rely on their cat knowledge and behave just like their feline friends.
Recognition for Cat Capades
Horizon Interactive Awards – Silver
Internet Advertising Competition – Honorable mention
Fling Chocolate: Naughty… but not that naughty.
We were tasked with launching the digital identity of this new Mars brand and bringing it to life online. So we delivered a naughty, but not that naughty digital presence that blurs the lines between man-eaters and chocolate eaters. My role was to edit the Fling Facebook page and concept the brand homepage.
Zagat Pitch Posters
To set the stage for a Zagat pitch, we hung Zagat-style reviews as posters around the office to visually define our space and demonstrate that we are both partakers and purveyors of pop culture. Our office is a collective of diners and shoppers! We read reviews, we write reviews. We naturally understand this brand.
Snickers: SnickerSpeak
Snickers wanted to communicate its substantive nature and elevate its place in “guy culture.” Our solution was to evolve SnickerSpeak, a language that expresses the satisfaction that a Snickers bar delivers while making clever connections to its environment.