Together Counts: Introductory video
There’s a powerful force for healthy weight change - and it may not be what you think. Check out this animated video we made to introduce the Together Counts program to families across the country.
Meow Mix: Think Like a Cat!
In case you missed it, the Think Like A Cat Game Show involved pet parents and their kitties competing against other catestants to win $1 million. Our assignment was to drive enrollment in nationwide auditions, promote sweeps entries and generate awareness of the show. Our approach involved a suite of online games plus a website and banners that encourage users to rely on their cat knowledge and behave just like their feline friends.
Recognition for Cat Capades
Horizon Interactive Awards – Silver
Internet Advertising Competition – Honorable mention
Fling Chocolate: Naughty… but not that naughty.
We were tasked with launching the digital identity of this new Mars brand and bringing it to life online. So we delivered a naughty, but not that naughty digital presence that blurs the lines between man-eaters and chocolate eaters. My role was to edit the Fling Facebook page and concept the brand homepage.
Snickers: SnickerSpeak
Snickers wanted to communicate its substantive nature and elevate its place in “guy culture.” Our solution was to evolve SnickerSpeak, a language that expresses the satisfaction that a Snickers bar delivers while making clever connections to its environment.